Creating great SEO content goes beyond writing what you think your target audience wants to read to truly listening to what they want to know.

Creating great SEO content goes beyond writing what you think your target audience wants to read to truly listening to what they want to know.

Are you in tune with their needs? Are there questions in the comments section that should be addressed? Are you writing down their common concerns and pain points? If so, these all open the door to creating solid content that will meet their immediate needs and drive them to seek out your services.
Creating great SEO content goes beyond writing what you think your target audience wants to read to truly listening to what they want to know.
Are you in tune with their needs? Are there questions in the comments section that should be addressed? Are you writing down their common concerns and pain points? If so, these all open the door to creating solid content that will meet their immediate needs and drive them to seek out your services.
It is not enough to do keyword research to see what they are searching for. If that is the foundation of your content, you are likely to attract some readers but little else. But if you are able to keep them on site longer by creating a vast web of information, you are more likely to get them hooked from start to finish.
Even more, if you engage with them using language they understand and bring up their pain points, you are likely to convince them to fill out that contact form, subscribe or pick up the phone.
If you are struggling to think up fresh and engaging content ideas, be intentional about paying attention to what your customers and potential customers are telling you and asking for. Then, do a quick search to see if any other sites have addressed this issue, and how.
If you aren’t snatching up those opportunities, and another business is, you may be leaving money on the table.. If that is the foundation of your content, you are likely to attract some readers but little else. But if you are able to keep them on site longer by creating a vast web of information, you are more likely to get them hooked from start to finish.
Even more, if you engage with them using language they understand and bring up their pain points, you are likely to convince them to fill out that contact form, subscribe or pick up the phone.
If you are struggling to think up fresh and engaging content ideas, be intentional about paying attention to what your customers and potential customers are telling you and asking for. Then, do a quick search to see if any other sites have addressed this issue, and how.
If you aren’t snatching up those opportunities, and another business is, you may be leaving money on the table.