What is SEO search engine optimization Part 2

What is SEO search engine optimization  Part 2

Beyond keyword research
Being consistent with great SEO content writing doesn’t mean it should be formulaic.

Depending too much on robust keyword research and on-page SEO will result in dry content that appeals more to search engines than it does your target audience. Mastering the art of SEO content writing can be the difference between attracting a few website visitors and creating dedicated customers

That all being said, there is a sweet spot between creative content and “content” as we know it. The key lies in going far beyond keyword research and really understanding how words can be used to both attract traffic and drive conversions.

1. Keyword research, the right way
Though this post is all about going beyond keywords, it’s worth addressing what level of keyword research should be done before hopping into content writing. Keywords are still a component of SEO content — but perhaps shouldn’t be as important a component as traditionally thought.

First, your approach to writing new content should fit in with your existing SEO strategy. This should be a no-brainer, but it is a frequent issue I see in SEO content.

For instance, many business owners and SEOs outsource copywriting with little collaboration with the writer on what keywords are to be used. And, even if keywords are provided, it is unlikely that the writer really understands the fundamentals of using keywords in their writing beyond “keyword density.” This results in content that is incohesive and not SEO-friendly.